Advance Medical
HomeNews Archive ▸ Advance Now Forest

Our Tree planting pledge: Acting Now for a Greener Future

December 2022 - Go to the ADVANCE NOW Forest

Advance Medical is the leading provider of software and services for the Contact Lens Industry. We have one goal in mind - to bring better vision to the many people. We believe the future is NOW and that everyone has a responsibility for the world around them. We take this responsibility seriously by doing our part in creating a forest today for future generations. For this reason we pledge to plant 200 trees every year to build our ADVANCE NOW FOREST with the support of Treedom.

The Advance NOW Forest

We don't just see Advance Medical as a company - we see it as an opportunity to be part of something bigger. That's why we're committed to sustainable practices that can benefit not only us but also our customers and the environment.


Treedom is the first platform in the world that allows you to plant a tree from a distance and follow the story of the project online. Since Treedom’s foundation in 2010, more than 3 million trees have been planted across Africa, South America and Asia. All trees are planted directly by local farmers, bringing environmental, social and financial benefits to their communities. In 2014, Treedom became a certified B Corporation, part of the global network of companies that stand out for high environmental and social performance. Every tree on Treedom is geolocated, photographed and has its own online page on treedom.net. The trees can be kept or virtually gifted to others.

Treedom, Let's Green The Planet

I am very proud that Advance Medical is challenging itself to act now for a better tomorrow. We must not lead ourselves to believe that we won't be able to make an impact. Every action, even the smallest one, is a contribution to a better environment for all of our stakeholders.

Filippo Selden, CEO of Advance