FocalPoints^® is now a Registered Trademark

November 2023 - Go to FocalPoints Overview

We are thrilled to announce that FocalPoints has achieved a significant milestone – it is now a registered trademark. This trademark registration covers not only Italy but also the entire European market. This achievement highlights the uniqueness and distinctiveness of our software in the contact lens specialty industry for over three decades.

One of the most significant updates to the FocalPoints logo is the subtle yet impactful design change that fosters a more direct connection between Advance Medical and our premier software. This change reflects our dedication to serving you better by streamlining our offerings and presence in the contact lens specialty industry. This new design also opens up exciting possibilities for future services that Advance may offer, further enhancing our commitment to innovation and excellence. Over time, you will see this new image seamlessly integrated into all our materials, reaffirming our commitment to innovation and excellence.

We couldn't have achieved this milestone without the support of our valued partners. We would like to extend our gratitude to the BIPART law firm for their guidance and expertise throughout the trademark registration process. Their professionalism and commitment have played a crucial role in securing this achievement. This refreshed brand image has been developed to better align Advance Medical's vision with its flagship software, FocalPoints, creating a more unified and coherent environment.

The video above encapsulates the essence of what we stand for at Advance Medical. It serves as a testament to our commitment to collaboration and the pursuit of excellence. Through this visual journey, we aim to showcase not only our core values but also our dedication to achieving them. We invite you to explore the video, which reflects our ongoing efforts to deliver optimal solutions and to drive innovation in the contact lens specialty industry.

BIPART is specialised in protecting and adding value to intellectual property rights and works of art. The law firm assists national and international clients with trademarks and domain names, designs, patents and know-how and copyrights including software matters, as well as art and heritage law, advertising, media and sport law.

I am very proud of FocalPoints achieving the status of a registered trademark. This milestone, along with our refreshed brand image and stronger connection with Advance, solidifies our position as leaders in the contact lens specialty industry. We are not only safeguarding our innovative legacy but also recognizing the strategic and financial value of protecting our assets. We are grateful for the support of our partners and excited about the innovative future we're building together.

Filippo Selden, CEO Advance