Design, Vision, and Trademark Protection
May 2025 - Go to Advance Page
We’re proud to announce two major steps in our international brand protection journey: enVisus® is now a registered trademark in Europe, and FocalPoints® has officially been registered in the United States. These milestones reflect our commitment to clarity, continuity, and expanding our global presence .
enVisus® becomes an EU Trademark
Now officially trademarked in the EU, enVisus® marks a leap forward in how professionals apply HOA Corrections in contact lens design. enVisus helps labs and practitioners make faster, more confident fitting decisions, especially in complex cases. While FocalPoints® has long operated as the powerful engine behind these breakthroughs, we felt it was time to give the platform the visibility it deserves. Recognizing both names is part of our ongoing mission to elevate the tools that help define modern specialty lens care.
FocalPoints® Decades of Innovation
FocalPoints® has always been at the heart of innovation in the specialty contact lens industry, enabling advanced lens designs, streamlining manufacturing, and shaping how labs work around the world. While firmly established in Europe, FocalPoints took root in the U.S. thanks to the belief and support of early adopters who shared our vision. Among them, Jonathan Jacobson stands out for his pivotal role in introducing and advocating for the platform. Throughout the years we are proud to have built the strong, engaged user base we’re proud to support across North America today.
The FocalPoints software platform has been, unquestionably, one of the most significant contributions to the specialty contact lens business over the past thirty years. It has permitted the development, manufacture, and distribution of amazing contact lens designs, which have brought life changing vision benefits for so many patients.
Jonathan Jacobson
Something Old, New, Blue
If FocalPoints® is our trusted foundation, and enVisus® our latest innovation, then our Brand Style Guide is what ties everything together. This “something blue” ensures consistency across every touchpoint, from software to website to wherever our name appears. It’s not just about logos and color codes; it’s about reinforcing a shared identity that communicates professionalism, trust, and a clear sense of purpose.
Our Trusted Partners
We would like to extend our gratitude to the BIPART law firm for their guidance and expertise throughout the trademark registration process. Their professionalism and commitment have played a crucial role in securing this achievement. BIPART is specialised in protecting and adding value to intellectual property rights and works of art. The law firm assists national and international clients with trademarks and domain names, designs, patents and know-how and copyrights including software matters, as well as art and heritage law, advertising, media and sport law.
And maybe Something Sandy...
Speaking of visibility, you might soon see our name in a much sunnier setting. We’re exploring how well our commitment to precision stands out where clarity meets performance. Because in fast-moving environments, perfect vision isn’t just important, it’s everything. Stay tuned!
Securing the FocalPoints® trademark in the U.S. and enVisus® in Europe marks a key step in protecting the value of our innovations. These milestones, along with our refreshed brand identity, strengthen our global presence and position us for future growth. We're grateful to our partners and excited for what lies ahead.
Filippo Selden, CEO Advance
We are very pleased to have assisted Advance Medical through in these important steps to preserve and enhance its intellectual property, an asset the Company carefully protects and which represents a significant added value in the market.
Gilberto Cavagna & Maria Giulia Contatore, BIPART
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