Sponsoring Team Ujka-Bridi: When Vision Drives Performance
May 2025 - Go to ESG Initiatives page
Starting May 2025, Advance Medical is proud to support professional athletes Alessia Ujka and Ulrike Bridi as they compete in the Italian Beach Volleyball Championship and selected international events. As part of this collaboration, the team will wear the FocalPoints® logo on their uniforms throughout the tour, and will become our Brand ambassadord during the championship.
Team Ujka-Bridi with our FocalPoints Sponsorship!
Why we're Getting Involved
This partnership isn’t about visibility. It’s about shared values. Focus, consistency, and precision under pressure, these are qualities we recognize in our daily work with optical labs worldwide. They’re also what define elite athletes like Alessia and Ulrike. In a sport where milliseconds make the difference, vision is not just a function, it’s a performance tool. That makes beach volleyball the perfect metaphor for the kind of clarity our clients aim to deliver through every custom-designed lens. And this year, we’re celebrating another form of clarity: the official registration of the FocalPoints® trademark in the United States. It’s a milestone that reinforces our long-term vision and commitment to innovation.
Team Ujka-Bridi
Vision Fuels Performance
Beach volleyball challenges visual performance like few other sports. Players must maintain sharp focus amidst constant motion and rapidly changing light conditions, all while tracking a fast-moving ball across long distances. The natural environment adds complexity—blinding sunlight, shifting sand, and stark contrast between the sky and playing surface test the eyes at every moment. It’s a scenario where optical precision becomes essential, not optional. That’s why this sport provides a compelling lens through which to highlight the value of advanced visual solutions like HOA correction and custom lens design workflows. These aren’t theoretical advantages. They translate directly into real-world performance—whether you’re fine-tuning a design for manufacturing in the lab or reading an opponent’s move under a blazing sun.
Meet the Athletes
Ulrike Bridi is a blocker with a decorated background in both indoor and beach volleyball. A former national team member and Club Italia athlete, her presence at the net is a blend of strength, timing, and discipline.
Ulrike Bridi, Blocker
Alessia Ujka, defender, brings agility and strategy to every rally. With a strong record in national circuits, she represents commitment, precision, and growth, on and off the court. Together, they form a team that reflects the very best of competition, resilience, and cohesion. That is why we have decided to support their sports efforts this year!
Alessia Ujka, Defender
The Sport behind the Story
Beach volleyball has been an Olympic discipline since 1996, combining athleticism with high environmental demands. Matches unfold under shifting light and weather, where quick reflexes and precise visual focus often determine the outcome. At elite levels, athletes rely on advanced visual tracking and spatial awareness to anticipate plays and maintain control. The sport continues to grow in popularity, especially among young, active audiences who value energy, performance, and lifestyle.
Leading by Example
This sponsorship is also a statement. Empowering women in high-performance environments matters. Whether on the production floor, in the lab, or on the court, we believe in recognizing and supporting the individuals who raise the bar. That includes Alessia and Ulrike, and it includes every specialist using FocalPoints to deliver better outcomes, every day.
We’re proud to support a team that plays with the same focus, clarity, and dedication that define our software and our partners. Alessia and Ulrike exemplify what it means to perform with intent and resilience—qualities we see every day in the labs we serve. This collaboration reflects our belief that precision starts with people, and that vision, in all its forms, drives progress.
Filippo Selden, CEO Advance Medical
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